This report spills the beans on which postcodes are turning up the heat across New Zealand, revealing where Kiwis are buying the most sex toys and pleasure gear, and what that says about our nationwide appetite for fun.
Drawn from anonymised 2025 online sales data, these rankings are based on per-capita purchases by postcode, giving an insightful look at who’s stocking the bedside drawer and who might be missing out. Along the way, you might even learn a thing or two about the toys themselves, what they do, how they’re used, and why they’ve become such a big part of modern pleasure.
And don’t worry, privacy and discretion are always top priority at Peaches & Cream. No personal data was used.
So, let’s find New Zealand’s Naughtiest Postcodes of 2025.
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Overall Naughtiest Postcodes of 2025
Top 10 postcodes for sales of all Sex Toys
- Rolleston, Canterbury 7614 🥇
- Halswell, Christchurch 8025 🥈
- Wellington Central 6011 🥉
- Christchurch Central 8011
- Grey Lynn, Auckland 1021
- Massey, West Auckland 0618
- Spreydon, Christchurch 8024
- Dunedin North 9016
- Dunedin South 9012
- Whangaparāoa, North Auckland 0932
This category covers sales of all types of sex toys, offering a broad snapshot of New Zealand’s pleasure habits across every shape, size, and style. It’s the perfect place to take the nation’s temperature when it comes to what gets Kiwis buzzing.
The competition for the top spot was tight, but with three of the top four postcodes coming from the greater Christchurch area, it’s clear that Cantabrians led the charge for passion in 2025.
FYI: Sex toys are designed to help people explore what feels good, either alone or with a partner. They come in many shapes and sizes, from simple vibrators and rings to more advanced toys for different types of stimulation. Using them can make sex more exciting, improve communication between partners, and help people learn about their own desires and bodies in a safe, fun way.
To find out what they were buying, explore our full range of Sex Toys here.
Top 10 postcodes for sales of all Vibrators
- Halswell, Christchurch 8025 🥇
- Hornby, Christchurch 8042 🥈
- Wellington Central 6011 🥉
- Fendalton, Christchurch 8041
- Auckland Central 1010
- Porirua, Wellington 5024
- Onehunga, Auckland 1061
- Northcote, North Auckland 0627
- Te Rapa, Hamilton 3200
- Browns Bay, North Auckland 0630
Christchurch kept early the momentum going, with Halswell, Hornby, and Fendalton all landing in the top four. It’s safe to say Canterbury had the buzz this year. But Wellington Central was top 3 again.
FYI: Vibrators have been around for over a century, first invented as a "medical" device before evolving into one of the world’s most popular tools for sexual pleasure and self-discovery.
To find out what they were buying, explore our full range of Vibrators here.
Top 10 postcodes for sales of Rabbit Vibrators
- Halswell, Christchurch 8025 🥇
- Edgeware, Christchurch 8013 🥈
- Island Bay, Wellington 6023 🥉
- Harewood, Christchurch 8051
- Porirua, Wellington 5024
- Khandallah, Wellington 6035
- Invercargill, Southland 9810
- Burnside, Christchurch 8053
- Manurewa, South Auckland 2105
- Maori Hill, Dunedin 9010
Christchurch wasn’t done showing off yet. Halswell, Edgeware, Harewood, and Burnside all made the leaderboard, proving the Garden City knows its way around a good bunny hop. Wellington put up a solid chase, but Canterbury clearly kept things bouncing.
FYI: Rabbit Vibrators combine internal and external stimulation with dual motors making them a favourite for those who like intense, blended sensations. The name comes from the bunny-ear design featured on many models, crafted for precise clitoral stimulation.
To find out what they were buying, explore our full range of Rabbit Vibrators here.
Top 10 postcodes for sales of Thrusting Vibrators
- Lincoln, Canterbury 7608 🥇
- Sumner, Christchurch 8081 🥈
- Island Bay, Wellington 6023 🥉
- Greymouth, West Coast 7805
- Hornby, Christchurch 8042
- Halswell, Christchurch 8025
- Bromley, Christchurch 8062
- Edgeware, Christchurch 8013
- Levin, Manawatu 5510
- Brooklyn, Wellington 6021
Canterbury kept its winning streak alive, with Lincoln taking the top spot and Christchurch suburbs filling much of the field. From Sumner to Halswell, it was a full-throttle performance, but the West Coast and Island Bay also joined in on the action this time.
FYI: Thrusting Vibrators mimic the motion of penetration using a motorised thrusting or telescoping shaft, often combined with vibration for a more lifelike experience.
To find out what they were buying, explore our full range of Thrusting Vibrators here.
Top 10 postcodes for sales of Clitoral Vibrators
- Halswell, Christchurch 8025 🥇
- Grey Lynn, Auckland 1021 🥈
- Maori Hill, Dunedin 9010 🥉
- Woolston, Christchurch 8023
- Hornby, Christchurch 8042
- Northcote, North Auckland 0627
- Onehunga, Auckland 1061
- Porirua, Wellington 5024
- Johnsonville, Wellington 6037
- Karori, Wellington 6012
Christchurch proved hard to beat once again, with Halswell, Woolston, and Hornby all making a strong showing in the top five. Grey Lynn added a little Auckland flair, while Dunedin’s Maori Hill kept things classy down south.
FYI: Clitoral vibrators focus on external stimulation and come in a wide range of designs, from pinpoint bullets to air-pulse toys like the popular Satisfyer and Womanizer styles. They’re all about precision pleasure with minimal effort.
To find out what they were buying, explore our full range of Clitoral Vibrators here.
Top 10 postcodes for sales of Anal Toys
- Sumner, Christchurch 8081 🥇
- Rangiora, Canterbury 7400 🥈
- Mosgiel, Otago 9024 🥉
- Wellington Central 6011
- Spreydon, Christchurch 8024
- Fendalton, Christchurch 8041
- Massey, West Auckland 0618
- Bromley, Christchurch 8062
- Island Bay, Wellington 6023
- Central Whangārei 0110
Christchurch kept its grip on the leaderboard, with Sumner, Rangiora, Spreydon, Fendalton, and Bromley all representing the region in fine form. Wellington and Whangārei made spirited showings, but Canterbury clearly had this category covered from every angle.
FYI: Anal toys are designed for safe and pleasurable backdoor play, with shapes and materials made to suit all experience levels. The category includes everything from beginner-friendly plugs to vibrating and prostate-stimulating options, all crafted with flared bases for comfort and safety.
To find out what they were buying, explore our full range of Anal Toys here.
Top 10 postcodes for sales of Butt Plugs
- Sumner, Christchurch 8081 🥇
- Rangiora, Canterbury 7400 🥈
- Massey, West Auckland 0618 🥉
- Spreydon, Christchurch 8024
- Central Whangārei 0110
- Takapuna, Auckland 0622
- North Whangārei 0112
- Wellington Central 6011
- Karori, Wellington 6012
- Fendalton, Christchurch 8041
Christchurch stayed on top, with Sumner, Rangiora, Spreydon, and Fendalton all making the cut. Auckland and Whangārei gave chase, but it was clear Canterbury wasn’t loosening its hold anytime soon.
FYI: Butt plugs are tapered toys designed for comfortable insertion and safe wear, often featuring a flared base to keep play secure. They range from petite beginner sizes to larger or vibrating versions for experienced users, and can be used solo or during other sexual activities for added fullness and stimulation.
To find out what they were buying, explore our full range of Butt Plugs here.
Top 10 postcodes for sales of Prostate Massagers
- Templeton, Christchurch 7678 🥇
- Bluff, Southland 9814 🥈
- Greymouth, West Coast 7805 🥉
- Motueka, Tasman Region 7120
- Te Awamutu, Waikato 3800
- Christchurch Central 8011
- Mosgiel, Otago 9024
- Mt Eden, Auckland 1024
- Island Bay, Wellington 6023
- Bromley, Christchurch 8062
Christchurch continued to show strong form, with Templeton joining the leaderboard. The South Island made a clean sweep of the top 4 through Bluff, Greymouth, and Motueka, proving that exploration down south takes many forms.
FYI: Prostate massagers are ergonomically shaped toys designed to stimulate the prostate gland through the anal wall, often called the “male G-spot.” Regular use can enhance arousal, lead to more intense orgasms, and may also support prostate health by improving circulation, easing tension, and reducing the risk of fluid build-up. Many models include vibration or remote control for extra precision and comfort.
To find out what they were buying, explore our full range of Prostate Massage toys here.
Top 10 postcodes for sales of Dildos & Dongs
- Wellington Central 6011 🥇
- Paraparaumu, Wellington 5032 🥈
- Bromley, Christchurch 8062 🥉
- Dunedin North 9016
- Dunedin South 9012
- Christchurch Central 8011
- Papakura, South Auckland 2110
- Brooklyn, Wellington 6021
- Hornby, Christchurch 8042
- Burwood, Christchurch 8083
The capital took command this round, with Wellington Central claiming top honours and Paraparaumu close behind. Christchurch kept the pace with a strong showing from Bromley, Hornby, and Burwood, while Dunedin proved it’s always ready to rise to the occasion.
FYI: Dildos and dongs are non-vibrating (or vibrating) toys designed for penetration and can be used vaginally, anally, and/or with a harness. They come in a huge range of sizes, materials, and shapes, from realistic designs to artistic silicone forms. Many people enjoy them for their simplicity, control, and versatility, whether used solo or with a partner.
To find out what they were buying, explore our full range of Dildos & Dongs here.
Top 10 postcodes for sales of Strap On Dildos
- Waikanae, Wellington 5036 🥇
- Christchurch Central 8011 🥈
- Paraparaumu, Wellington 5032 🥉
- Wellington Central 6011
- Dunedin North 9016
- Brooklyn, Wellington 6021
- Edgeware, Christchurch 8013
- Woolston, Christchurch 8023
- Papakura, South Auckland 2110
- Maori Hill, Dunedin 9010
Waikanae burst out of the gates, with the capital’s squad piling on points as Wellington Central and Paraparaumu kept the pressure on. Christchurch stayed in the hunt via Central, Edgeware, and Woolston, while Dunedin nabbed spots late in the piece.
FYI: Strap-on dildos are designed for partnered play, pairing a harness with a dildo for hands-free penetration. They’re popular among couples of all genders for exploring role reversal, pegging, or simply adding variety. Many modern sets feature adjustable harnesses, dual-ended designs, or vibrating options for shared pleasure and control.
To find out what they were buying, explore our full range of Strap On Dildos here.
Top 10 postcodes for sales of Cock Rings
- Gore, Southland 9710 🥇
- Petone, Wellington 5012 🥈
- Porirua, Wellington 5022 🥉
- Island Bay, Wellington 6023
- Rangiora, Canterbury 7400
- Massey, West Auckland 0618
- New Plymouth 4312
- Mt Roskill, Auckland 1041
- Palmerston North 4410
- Te Rapa, Hamilton 3200
The lower South took centre stage this round, with Gore claiming the top spot and showing the rest of the country how it’s done. Wellington wasn’t far behind with a strong multi-suburb showing, while Auckland and Hamilton brought some northern stamina to the mix.
FYI: Cock rings are designed to restrict blood flow to help maintain stronger, longer-lasting erections and can also heighten sensitivity. They come in soft silicone, stretchy rubber, or firm metal, with some models adding vibration for shared stimulation. Many users enjoy them for both solo sessions and partnered play to boost endurance and intensity.
To find out what they were buying, explore our full range of Cock Rings here.
Top 10 postcodes for sales of Penis Pumps
- Melville, Hamilton 3206 🥇
- Mornington, Dunedin 9011 🥈
- Flat Bush, South Auckland 2019 🥉
- Browns Bay, North Auckland 0630
- Māngere, South Auckland 2022
- Te Rapa, Hamilton 3200
- Māngere East, South Auckland 2024
- Masterton, Wairarapa 5810
- Burnside, Christchurch 8053
- Huia, West Auckland 0604
Waikato came out swinging, with Hamilton’s Melville and Te Rapa taking two of the top spots. South Auckland brought some serious pump power with Māngere and Flat Bush, while Dunedin and Christchurch proved the South still has plenty of stamina.
FYI: Penis pumps use gentle vacuum pressure to draw blood into the penis, helping to create or maintain an erection. They’re often used by men managing erectile dysfunction (ED) as a non-invasive way to improve blood flow and erection strength. Regular use can support erectile health, boost confidence, and increase sensitivity. Modern designs include safety release valves and precision gauges for effective, comfortable use.
To find out what they were buying, explore our full range of Penis Pumps here.
Top 10 postcodes for sales of Male Masturbators
- Papakura, South Auckland 2110 🥇
- Christchurch Central 8011 🥈
- Otahuhu, South Auckland 1062 🥉
- Spreydon, Christchurch 8024
- Massey, West Auckland 0618
- Hamilton Central 3204
- Woolston, Christchurch 8023
- Taupō, Waikato 3330
- Halswell, Christchurch 8025
- Miramar, Wellington 6022
South Auckland led the pack this time, with Papakura and Ōtāhuhu setting the pace. Christchurch held strong, with Waikato and Wellington rounding things out.
FYI: Male masturbators are designed to enhance solo play with realistic textures, suction, and shapes that mimic a partner’s touch. The category ranges from simple strokers to advanced toys with vibration, heating, or interactive features. Popular brands like Tenga and Fleshlight have led innovation here, creating discreet designs that blend pleasure, function, and convenience for all experience levels.
To find out what they were buying, explore our full range of Male Masturbators here.
Top 10 postcodes for sales of Intimate Lubricants
- Birkenhead, North Auckland 0626 🥇
- Sumner, Christchurch 8081 🥈
- Halswell, Christchurch 8025 🥉
- Mosgiel, Otago 9024
- Wellington Central 6011
- Whangaparāoa, North Auckland 0932
- Takanini, South Auckland 2113
- Burwood, Christchurch 8083
- Christchurch Central 8011
- Edgeware, Christchurch 8013
Birkenhead took the top spot. Christchurch filled five of the top ten, with Wellington, Mosgiel, and Whangaparāoa also present.
FYI: Intimate lubricants reduce friction, enhance comfort, and make all types of play smoother and more pleasurable. They come in water-based, silicone and hybrid varieties. Many also feature flavours or warming and cooling sensations for extra excitement. At Peaches & Cream, the range goes far beyond what you’ll find at a supermarket or chemist, with premium formulas made for everything from everyday intimacy to adventurous play. Lube isn’t just for dryness, it can heighten sensation, support safer play, and make everything feel that much better.
To find out what they were buying, explore our full range of Intimate Lubricants here.
Top 10 postcodes for sales of Lingerie
- Rolleston, Canterbury 7614 🥇
- Porirua, Wellington 5022 🥈
- Christchurch Central 8011 🥉
- Timaru, Canterbury 7910
- Wellington Central 6011
- Rototuna, Hamilton 3210
- Halswell, Christchurch 8025
- Auckland Central 1010
- Browns Bay, North Auckland 0630
- Massey West, West Auckland 0614
Rolleston slipped back into the lead. Porirua and Wellington Central added capital-city style. Auckland and Hamilton rounded out the list.
FYI: Lingerie is more than just underwear, it’s an invitation to feel sexy, powerful, and confident. At Peaches & Cream, the range goes far beyond what you’ll find in regular lingerie or fashion stores, with daring cuts, sheer fabrics, and styles designed to turn up the heat. From delicate lace and seductive bodysuits to bold fetish-inspired looks, there’s something for every mood, body, and fantasy.
To find out what they were buying, explore our full range of Lingerie here.
Top 10 postcodes for sales of Bondage & BDSM Gear
- Wellington Central 6011 🥇
- Fairfield, Dunedin 9018 🥈
- Onehunga, Auckland 1061 🥉
- Rolleston, Canterbury 7614
- Auckland Central 1010
- Glen Innes, East Auckland 1072
- Edgeware, Christchurch 8013
- Khandallah, Wellington 6035
- Taupō, Waikato 3330
- Feilding, Manawatu 4702
Wellington Central took command as the BDSM capital, with Khandallah joining in for good measure. Auckland showed its adventurous side, while Rolleston and Edgeware kept Canterbury firmly in the mix.
FYI: Bondage and BDSM gear covers everything from soft restraints and blindfolds to more advanced tools for power play, sensation, and restraint. These products cater to all experience levels, whether exploring gentle dominance or more intense dynamics. The category’s popularity reflects growing openness around trust, communication, and sexual expression, with safety and consent always at the core of play.
To find out what they were buying, explore our full range of Bondage & BDSM Gear here.
Top 10 postcodes for sales of Satisfyers
- Maori Hill, Dunedin 9010 🥇
- Northcote, North Auckland 0627 🥈
- Grey Lynn, Auckland 1021 🥉
- Whangaparāoa, North Auckland 0932
- Johnsonville, Wellington 6037
- Karori, Wellington 6012
- Halswell, Christchurch 8025
- Hamilton Central 3204
- Miramar, Wellington 6022
- Browns Bay, North Auckland 0630
FYI: Satisfyers are innovative air-pulse stimulators that use pressure waves instead of vibration to create a unique, suction-like sensation on the clitoris. The German brand redefined pleasure tech with its signature “touchless” design, offering quiet, waterproof, and rechargeable models that have become global best-sellers. Loved for their precision and intensity, Satisfyers have made powerful clitoral stimulation more accessible and discreet than ever.
To find out what they were buying, explore our full range of Satisfyers here.
Top 10 postcodes for sales of We Vibes
- Te Awamutu, Waikato 3800 🥇
- Mount Roskill, Auckland 1041 🥈
- Feilding, Manawatu 4702 🥉
- Takapuna, Auckland 0622
- Dunedin South 9012
- Whangaparāoa, North Auckland 0932
- Brooklyn, Wellington 6021
- Onehunga, Auckland 1061
- Mt Albert, Auckland 1025
- Howick, East Auckland 2014
FYI: We-Vibe is a leading North American brand known for pioneering couples’ vibrators that connect partners both in person and from afar. Their signature designs hug the body for dual stimulation and can be synced via app for remote control, vibration patterns, and long-distance play. With ergonomic shapes, waterproof builds, and whisper-quiet motors, We-Vibe has become a symbol of modern, connected intimacy.
To find out what they were buying, explore our full range of We Vibes here.
Top 10 postcodes for sales of Fleshlights
- Rolleston, Canterbury 7614 🥇
- Thames, Coromandel 3500 🥈
- Spreydon, Christchurch 8024 🥉
- Matamata, Waikato 3400
- Milford, North Auckland 0620
- Pukekohe 2120
- Christchurch Central 8011
- Hamilton Central 3204
- Te Awamutu, Waikato 3800
- Maori Hill, Dunedin 9010
FYI: Fleshlights are the world’s best-known male masturbators, pioneering the category since the late 1990s. The brand revolutionised pleasure products for men with its discreet torch-style design, lifelike patented SuperSkin material, and innovative textures that mimic real sensations.
To find out what they were buying, explore our full range of Fleshlights here.
New Zealand’s Naughtiest Postcodes of 2025
After analysing nationwide sales, one region stood head and shoulders above the rest, Canterbury. Category after category, the South Island’s pleasure capital dominated the charts, cementing its reputation as the country’s most passionate region.
Leading the charge was Halswell, claiming the crown as New Zealand’s Naughtiest Postcode of 2025. From vibrators to lingerie, Halswell consistently appeared in the top spots, proving Christchurch locals truly know how to keep things buzzing.
Hot on its heels, Rolleston showed that Cantabrians’ enthusiasm for all things intimate extends well beyond the city limits. Rolleston topped multiple categories, from sex toys to lingerie, confirming that pleasure has well and truly moved into the suburbs.
Rounding out the podium, Wellington Central brought some political heat to the capital, showing that behind the suits and speeches lies one of the nation’s most adventurous buying communities.
New Zealand’s Naughtiest Postcodes of 2025 🏆
- Halswell, Christchurch (8025)
- Rolleston, Canterbury (7614)
- Wellington Central (6011)
Meanwhile, further north Auckland suburbs, Grey Lynn and Northcote also made strong showings, proving that pleasure truly knows no postcode boundaries.
From the buzzing capital to beachside Auckland and deep into Canterbury country, Kiwis across the motu have made one thing clear: New Zealand’s appetite for pleasure is alive, proud, and thriving.
