Womanizer is one of the leading brands in women's sexual wellness, empowering women all over the world to explore their sexuality. In its mission to remove the taboo around female masturbation, the brand has been spearheading open dialogue around the topic for the last decade. In the latest effort to remove the taboo, its bestselling Premium 2 is portrayed as a signifier of female power and pleasure in Katy Perry's latest music video "W9man's World". With her newempowering song, Katy Perry praises women all over the world in different life stages and calls everyone lucky to be living in a woman's world. The video turns common male cliches on their head while Katy Perry pulls a Womanizer from her tool belt, celebrating female sexuality.
An American Idol
The American singer, songwriter and former judge on America's Idol has released her 7th album with "Woman's World" as first single release. Well-known for the song "I kissed a girl" (release in 2008), Katy Perry is known for encouraging her fans to explore sexual desires beyond heteronormative expecta tions. In 2017, she has confirmed her own sexualfluidity. "We are so excited to see our Womanizer products being featured in Katy Perry's new song. This song not only cele brates women in all their different roles and life stages but empowers them to live theirlives without expectations or pressure. With Womanizer, it is our mission to empower women to embark on their own journey of discovering pleasure and sexuality without social stigma." explains Verena Singmann, Head of PR at Womanizer.
A Womanizer is part of a Womens World
Womanizer is celebrating its ten-year anniver sary this year. The patented and revolutionary Pleasure Air Technology found in Womanizer products was the first technology tostimulate the sensitive nerve endings of the clitoris with gentle air waves, making many women feel an orgasm for the first time in their lives. In the music video, Katy Perry is showing a Womanizer Premium 2. A bestseller in the
Womanizer portfolio, the product offers
14 intensity levels, the Smart Silence function which only starts stimulation when there is skin contact and Autopilot 2.0, a feature that allows users to relinquish control while the toy harmoniously switches between different intensity levels.
Raising awareness for sex postivity
In 2020, Womanizer announced·a collaboration with the British singer and song-writer Lily Allen. The successful. Masturbate campaign challenged existing assumptions and myths about female sexuality, raising awareness for sex positivity and female masturbation.
